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Best of Holiday 2021

Influencer Choice List

powered by CLAMOUR

in partnership with The Toy Association

Nomination Details

Nominate Now

The Influencer Choice List: Best of Holiday 2021

In partnership with The Toy Association, Clamour is continuing its toy list for the influencer decade to highlight the Holiday favorites of top family and toy influencers.

  • Open to ALL toy and games companies
  • Submit as many products for nomination as you'd like
  • Shipping physical product samples is optional - you are welcome to submit a product even if samples are not available given the current environment
  • All products evaluated by top toy influencers in the Clamour network
  • Influencers will consider product details, description, photos, and physical product (if available) before voting on their favorite products.
  • Entry processing fees:

  • First product submission from your organization: $199 for Toy Association members / $249 for non-members
  • Each additional product submission: $149
  • Submission Deadline: September 17, 2021

    Influencer Voting will take place Sept 27-30, 2021. Selected products will be announced October 12th.

    Nominate a Product Now:

    Selection Process

  • All voting will completed by toy and family influencers selected by Clamour.
  • No employees or representatives of Clamour or The Toy Association will have any role in determining the winners.
  • Details submitted in the submission form will be presented to the voting influencers, and any product samples provided (optional) will be available for influencers to evaluate.
  • Submission deadline is Sept 17, 2021
  • Influencer voting will take place Sept 27-30, 2021 online
  • Additional eligibility details below
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    Nominators - Products or properties may be nominated by any individual authorized to submit the nomination on behalf of the product manufacturer, importer, or licensor.

    Intellectual Property Rights & Originality -The product manufacturer, private labeler, importer or licensor of every product submitted for consideration in the Influencer Choice List must own or have been granted permission to use all intellectual property rights. The submitted product must not infringe upon any other party and/or another party’s intellectual property rights. Court Orders Involving infringement of intellectual property rights, the originality or lack or originality of a product submission can be grounds to invalidate consideration. A further qualification of an award can be required verification at any time that the product submission is not in breach of this representation or is not subject to such Order(s).

    Market Availability - each nominated product must be be available at retail in the United States on or before Sept 1, 2021; have been introduced to the marketplace within the last two years. (NOTE: This can include a new version of an older product line, if the “new” product or reiteration has been introduced within the last two years.)

    Safety Reports - If a product is selected for the Influencer Choice List, the manufacturer, private labeler, or importer of record must agree to provide copies of all relevant safety test reports to Clamour for reference should any safety issues be called into question by regulatory or consumer groups during the fourth quarter holiday shopping season or beyond.

    Submission Details

    The cost to nominate a product for the first product submitted by a company is $199 for Toy Association members and $249 for non-members and $149 for each additional product. You can come back later and submit additional products any time before the deadline: Friday, September 17th.

    Please use the form below to complete your submission for each product. Before starting, you'll want to have the following collected:

  • 1.Company Name & Description
  • 2.Product Name & Description or tagline/blurb
  • 3.Product Photo (hi-resolution)
  • 4.Lifestyle photo (hi-resolution)
  • 5.Age range for product
  • 6.Suggested Retail Price of product
  • 7.Website URL
  • 8.Optional: link to video of product
  • 9.Credit card details for payment processing
  • Address for shipping product samples (optional) will be provided in your confirmation screen and email after submitting the form.

    Nomination Form:

    Complete below or in a new window here: